{"id":1158,"date":"2020-11-09T08:12:21","date_gmt":"2020-11-09T08:12:21","guid":{"rendered":"https:\/\/webdev.locaterisk.com\/?p=1158"},"modified":"2024-02-12T11:04:48","modified_gmt":"2024-02-12T11:04:48","slug":"der-digitale-fusabdruck","status":"publish","type":"post","link":"https:\/\/locaterisk.com\/fr\/der-digitale-fusabdruck\/","title":{"rendered":"L'empreinte num\u00e9rique : une promenade sur le WWW"},"content":{"rendered":"<div class=\"wp-block-lr-blog-article-header-module\">\r\n    <div class=\"content\">\r\n\t\t<div class=\"headline\">\r\n\t\t\t<button class=\"to-blog-button\">Retour au blog                <a href=\"https:\/\/locaterisk.com\/fr\/blog\/\"><\/a>\r\n\t\t\t<\/button>\r\n\t\t\t\t\t<\/div>\r\n        <div class=\"main-content\">\r\n\t\t\t\t\t\t<!--\r\n            <div class=\"header\">\r\n                <h6> <\/h6>\r\n            <\/div>\r\n\t\t\t\t\t\t-->\r\n            <h1 class=\"title\">L'empreinte num\u00e9rique : une promenade sur le WWW<\/h1>\r\n            <p class=\"paragraph\">Un post sur les m\u00e9dias sociaux, un e-mail envoy\u00e9 \u00e0 la h\u00e2te et chaque clic effectu\u00e9 en ligne : Tout cela laisse des traces sur Internet, dont vous ne pouvez pas vous d\u00e9barrasser et qui en disent long sur vous. Mais qu'est-ce que cette \"empreinte num\u00e9rique\" au juste ?<\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n\r\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-lr-blog-image-text-article-module blog-image-text-article\"><div class=\"content\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/locaterisk.com\/wp-content\/uploads\/2020\/11\/Fussabdruck_02.png\"\/><\/div><h6><\/h6><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mais qu'est-ce que cette \"empreinte num\u00e9rique\" au juste ?<\/h2>\n\n\n\n<p>Apr\u00e8s avoir cherch\u00e9 hier des I-Pads en ligne, on vous en propose aujourd'hui partout ? De plus, des possibilit\u00e9s d'h\u00e9bergement de r\u00eave en Italie apparaissent sur les m\u00e9dias sociaux apr\u00e8s que vous ayez googl\u00e9 hier des maisons de vacances au pays de la pizza et des p\u00e2tes ? Tout le monde sait aujourd'hui que ce n'est pas un hasard. Apr\u00e8s tout, vous laissez votre empreinte num\u00e9rique dans toutes ces activit\u00e9s.<br>Normalement, nous associons plut\u00f4t le terme \"empreinte\" \u00e0 des traces dans le sable, par exemple. Chaque pas, m\u00eame le plus petit, laisse des traces et offre la possibilit\u00e9 de les suivre.<br>L'empreinte num\u00e9rique, quant \u00e0 elle, d\u00e9signe toutes les donn\u00e9es qui r\u00e9sultent de toutes les activit\u00e9s et communications en ligne et qui peuvent \u00eatre attribu\u00e9es \u00e0 une seule personne ou au moins \u00e0 un seul foyer. Cela inclut toutes les applications utilis\u00e9es, toutes les requ\u00eates effectu\u00e9es sur Internet et toutes les donn\u00e9es t\u00e9l\u00e9charg\u00e9es, envoy\u00e9es et re\u00e7ues en ligne.<br>Contrairement \u00e0 une empreinte de plage qui s'efface ou est emport\u00e9e par la mer, Internet n'oublie rien. Chaque action est enregistr\u00e9e de mani\u00e8re permanente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empreinte num\u00e9rique active et passive<\/h2>\n\n\n\n<p>L'empreinte num\u00e9rique peut \u00eatre divis\u00e9e en active et passive. Lorsque l'on laisse d\u00e9lib\u00e9r\u00e9ment des donn\u00e9es sur Internet, on parle d'empreinte num\u00e9rique active. Il s'agit par exemple des recherches, mais aussi des commentaires publics sur les m\u00e9dias sociaux et de la publication d'images et de vid\u00e9os. De m\u00eame, l'\u00e9change priv\u00e9 de donn\u00e9es sur WhatsApp et d'autres plateformes en fait \u00e9galement partie. Toutes les traces laiss\u00e9es involontairement sont consid\u00e9r\u00e9es comme des empreintes num\u00e9riques passives. Par exemple, l'information sur la fr\u00e9quence ou la dur\u00e9e d'utilisation d'un certain site web ou les cookies install\u00e9s \u00e0 l'insu de l'utilisateur qui collectent des informations sans qu'il le sache.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le commerce des donn\u00e9es<\/h2>\n\n\n\n<p>Les cookies d\u00e9signent de petits fichiers que les sites web enregistrent sur votre ordinateur apr\u00e8s votre premi\u00e8re visite afin de suivre l'activit\u00e9 des utilisateurs. Ils vous permettent \u00e9galement d'enregistrer des articles dans un panier, des pr\u00e9f\u00e9rences ou des informations de connexion et de cr\u00e9er des suggestions personnalis\u00e9es en fonction de votre localisation ou de vos int\u00e9r\u00eats. Tous ces renseignements sont collect\u00e9s et revendus par l'annonceur, l'employeur et l'entreprise. Toutes les informations collect\u00e9es sont utilis\u00e9es pour se faire une id\u00e9e de vous en tant que personne et de vos pr\u00e9f\u00e9rences. Cela permet d'afficher des publicit\u00e9s et des messages personnalis\u00e9s. Toutes ces donn\u00e9es sont plus importantes que jamais dans l'\u00e9conomie num\u00e9rique actuelle. L'affirmation selon laquelle l'empreinte num\u00e9rique est le p\u00e9trole d'aujourd'hui peut para\u00eetre exag\u00e9r\u00e9e au premier abord, mais elle est terriblement proche de la v\u00e9rit\u00e9.<br>Vous ne vous souciez peut-\u00eatre pas que des tiers connaissent votre pointure ou votre mod\u00e8le de sac \u00e0 main pr\u00e9f\u00e9r\u00e9, mais vous ne souhaitez peut-\u00eatre pas partager facilement des donn\u00e9es plus priv\u00e9es telles que votre religion ou votre orientation sexuelle.<br>Lisez \u00e0 ce sujet, \u00e0 partir de la semaine prochaine, notre nouvel article \"Soyez conscient de votre empreinte num\u00e9rique\".<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-lr-contact-post-module\">\n\t<div id=\"lr-contact-form\" class=\"wp-block-lr-contact-post-module\">\n\t\t<div id=\"formular\" class=\"content\">\n\t\t\t<div class=\"inner-content\">\n\t\t\t\t<div class=\"column-2 feature-mode\">\n\t\t\t\t\t<h2>Demandez maintenant une D\u00e9mo en direct personelle<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t<p class=\"margin-b-36\">Identifiez et r\u00e9duisez vos cyber-risques gr\u00e2ce \u00e0 un aper\u00e7u comparable et compr\u00e9hensible de votre s\u00e9curit\u00e9 informatique. Demandez conseil \u00e0 nos experts et d\u00e9couvrez comment LocateRisk peut vous aider \u00e0 r\u00e9soudre vos cyber-risques.<\/p>\n\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t<div class=\"column-2\">\n\t\t\t\t\t<form action=\"\" class=\"form\" method=\"post\" role=\"form\" novalidate data-trp-original-action=\"\">\n\t\t\t\t\t\t<input type=\"text\" id=\"successmessage\" name=\"successmessage\" value=\"Ihre Registrierung war erfolgreich Ihre Anfrage wurde erfolgreich versendet. Wir haben Ihnen soeben eine Best\u00e4tigungsmail mit einem Aktivierungs-Link zugesendet, um einem Missbrauch Ihrer E-Mail Adresse durch Dritte vorzubeugen. Die Mail wird von sales@locaterisk.com versendet und sollte sich i n wenigen Minuten in Ihrem Posteingang finden.\" hidden>\n\t\t\t\t\t\t<input type=\"text\" id=\"errormessage\" name=\"errormessage\" value=\"Da ist wohl etwas schief gelaufen. Bitte probieren Sie es erneut oder nehmen Sie direkt mit uns Kontakt auf\" hidden>\n\t\t\t\t\t\t<input type=\"text\" id=\"slug\" name=\"slug\" value=\"der-digitale-fusabdruck\" hidden>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"text\"\n\t\t\t\t\t\t\t\tid=\"name\"\n\t\t\t\t\t\t\t\tname=\"name\"\n\t\t\t\t\t\t\t\tplaceholder=\"Pr\u00e9nom\"\n\t\t\t\t\t\t\t\trequired\tmaxlength=\"50\"\/>\n\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"text\"\n\t\t\t\t\t\t\t\tid=\"surname\"\n\t\t\t\t\t\t\t\tname=\"surname\"\n\t\t\t\t\t\t\t\tplaceholder=\"Nom\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tmaxlength=\"50\"\/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\tid=\"email\"\n\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\tplaceholder=\"Courrier \u00e9lectronique\"\n\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\tmaxlength=\"50\"\/>\n\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"text\"\n\t\t\t\t\t\t\tid=\"phone\"\n\t\t\t\t\t\t\tname=\"phone\"\n\t\t\t\t\t\t\tplaceholder=\"T\u00e9l\u00e9phone\"\n\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\tmaxlength=\"50\"\/>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h6 class=\"error-message\" hidden>...<\/h6>\n\t\t\t\t\t\t<div class=\"checkbox_container\">\n\t\t\t\t\t\t\t<div class=\"checkbox\">\n\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\t\tid=\"checkbox\"\n\t\t\t\t\t\t\t\t\tname=\"checkbox\" \/>\n\n\t\t\t\t\t\t\t\t<label for=\"checkbox\"><\/label>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<p class=\"translation-block\">Je suis d'accord avec la politique de confidentialit\u00e9<\/p> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6LdErNoZAAAAAD1Re2jNxtDFfcDaL9iED5MRBzjR\" data-callback=\"verifyRecaptchaCallback\" data-expired-callback=\"expiredRecaptchaCallback\"><\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"g-recaptcha-response\" data-recaptcha \/>\n\n\t\t\t\t\t\t<button class=\"lr-button-link\" type=\"submit\"> Demander une d\u00e9mo<\/button>\n\t\t\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-lr-contact-module\"><div class=\"content\"><h2>En savoir plus, r\u00e9server une d\u00e9mo ou simplement \u00e9changer quelques mots ? Nous nous en r\u00e9jouissons !<\/h2><div class=\"contact-info-row\"><div class=\"contact-person-info\"><div class=\"avatar\"><img decoding=\"async\" src=\"https:\/\/locaterisk.com\/wp-content\/uploads\/2025\/06\/Lukas_Baumann_LocateRisk-300.png\"><\/div><p><span class=\"text before\">Votre Contact<\/span><span class=\"bold name\"><strong>Lukas<\/strong><\/span> <span class=\"lastname\"><strong>Baumann<strong><\/strong><\/strong><\/span><strong><strong><span class=\"separator\"><\/span><span class=\"role\">PDG<\/span><\/strong><\/strong><\/p><\/div><p class=\"bold phone\"><strong><strong>+49 6151 6290246<\/strong><\/strong><\/p><strong><strong><a class=\"pr-1\" href=\"mailto: sales@locaterisk.com\">Contactez-nous maintenant<\/a><\/strong><\/strong><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-lr-footer-module lr-footer-block\"><div class=\"content\"><div class=\"column0\"><img decoding=\"async\" src=\"https:\/\/locaterisk.com\/wp-content\/plugins\/locate-risk-prod\/lr-blocks\/assets\/img\/lr-logo.svg\"\/><\/div><div class=\"categories\"><div class=\"categories-element\"><a class=\"pr-4\" href=\"https:\/\/locaterisk.com\/fr\/\">Accueil<\/a><\/div><div class=\"categories-element\"><a class=\"pr-4\" href=\"\/fr\/blog\/\">Blog<\/a><\/div><div class=\"categories-element\"><a class=\"pr-4\" href=\"\/fr\/about\/\">par rapport \u00e0 nous<\/a><\/div><div class=\"categories-element\"><a class=\"pr-4\" href=\"\/fr\/kontakt\/\">Contact<\/a><\/div><div class=\"categories-element\"><a class=\"pr-4\" href=\"\/fr\/impressum\/\">mentiones l\u00e9gales<\/a><\/div><div class=\"categories-break\"><\/div><div class=\"categories-element\"><a class=\"pr-4\" href=\"\/fr\/datenschutz\/\">Confidentialit\u00e9<\/a><\/div><div class=\"categories-element\"><a class=\"pr-4\" href=\"\/files\/agb.pdf\">CONDITIONS G\u00c9N\u00c9RALES DE VENTE<\/a><\/div><div class=\"categories-element\"><a class=\"pr-4\" href=\"\/fr\/jobs\/\">Carri\u00e8re<\/a><\/div><div class=\"categories-element\"><a class=\"pr-4\" href=\"\/files\/sec-information.pdf\">s\u00e9curit\u00e9<\/a><\/div><div class=\"categories-element\"><a class=\"pr-4\" href=\"https:\/\/app.secfix.com\/trust\/locaterisk\/d1e7d433b33643aea1880bfbfeab9f60\">Centre de confiance<\/a><\/div><\/div><div class=\"social\"><div class=\"social-element\"><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/locaterisk\/\"><img decoding=\"async\" src=\"https:\/\/locaterisk.com\/wp-content\/uploads\/2020\/10\/gruppe-230@3x.png\"\/><\/a><\/div><div class=\"social-element\"><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/locaterisk\/\"><img decoding=\"async\" src=\"https:\/\/locaterisk.com\/wp-content\/uploads\/2020\/11\/Instagram.png\"\/><\/a><\/div><div class=\"social-element\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/locaterisk\"><img decoding=\"async\" src=\"https:\/\/locaterisk.com\/wp-content\/uploads\/2020\/11\/twitter.png\"\/><\/a><\/div><\/div><div class=\"description\"><h6>\u00a9 LocateRisk 2026<\/h6><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Qu'il s'agisse d'un message sur les r\u00e9seaux sociaux, d'un e-mail envoy\u00e9 rapidement ou d'un clic en ligne : Tout cela laisse des traces sur Internet qui en disent long sur vous ...<\/p>","protected":false},"author":6,"featured_media":1213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogpost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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